Since its launch more than 30 years ago, Kiddie Academy has become a leader in early child education with locations coast to coast. At the center of Kiddie Academy’s educational philosophy is an age-appropriate curriculum based on the individual needs of each child. Kiddie Academy’s Life Essentials program emphasizes taking advantage of learning opportunities throughout a child’s normal daily routine, a learning approach that sets Kiddie Academy apart from ordinary nursery schools. Along with healthy eating habits and character development, Kiddie Academy provides well-rounded, enriching, and educationally focused care that parents everywhere constantly seek.
| Operating Units | 12/31/2009 | 12/31/2010 | 12/31/2011 |
|---|---|---|---|
| Franchised | 99 | 105 | 96 |
| % Change | -- | 6.1%% | -8.60% |
| Company-Owned | 5 | 4 | 2 |
| % Change | -- | -20% | -50% |
| Total | 104 | 109 | 98 |
| % Change | -- | 4.80% | -10.10% |
| Franchised as % of Total | 95.20% | 96.30% | 98% |
The franchise fee for a Kiddie Academy franchise is $120,000. Kiddie Academy provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| Item | Established Low Range | Established High Range |
|---|---|---|
| Initial Fees | $120,000 | $120,000 |
| Lease Deposit | $20,000 | $70,000 |
| Professional Fees and Loan Fees | $5,000 | $30,000 |
| Kitchen Equipment | $10,000 | $18,000 |
| Supplies/Equipment for Inside of Academy, Playground and Online Training Component | $80,000 | $100,000 |
| Outdoor Fixed Playground Equipment and Use Zone Surfacing | $30,000 | $85,000 |
| Computer Hardware and Software | $10,000 | $15,000 |
| Office Equipment | $10,000 | $20,000 |
| Signage | $8,000 | $16,000 |
| Expenses While Training | $1,000 | $5,000 |
| Transportation Vehicles and Equipment | $0 | $5,000 |
| Insurance and Utility Deposits | $2,500 | $5,000 |
| Business Licenses | $200 | $1,000 |
| Opening Marketing | $30,000 | $30,000 |
| Additional Funds (3 Months) | $25,000 | $100,000 |
| Total Initial Investment | $351,700 | $620,000 |
Kiddie Academy franchisees pay a royalty fee equal to 7% of gross revenues and an advertising and brand building fund contribution equal to 2% of gross revenues.
Kiddie Academy offers an initial four-week franchisee training program as well as a fifteen-day program for site directors that will be held at corporate headquarters near Baltimore, MD, and in the surrounding area. Additional on-site training, covering day-to-day management and operations, is provided prior to grand opening. Assistance with obtaining all childcare facility licenses required by local governmental agencies and purchasing necessary children’s learning and play equipment is also provided. Kiddie Academy also provides ongoing assistance with educational materials and marketing of the academy, as well as on-site support visits and evaluations when deemed necessary.
Kiddie Academy grants protected territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2012 FDD. The 2012 write-ups will be incorporated into the 2013 Edition of the Bond’s Top 100 Franchises publication.