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Papa Murphy’s is the fifth-largest pizza chain in the country and is undeniably the leader of the take ‘n’ bake pizza segment. Every store offers custom-made pizzas featuring high-quality, fresh toppings generously layered on a pizza dough that is made fresh each morning in each store. Because our entire concept is take ‘n’ bake, our owners do not hassle with the complications that other restaurants have. There is no expensive delivery operation. There are no commercial ovens so that eliminates cooking and the special requirements and costs that go along with it. And with no cooking, there is no sit-down dining which reduces space requirements and lease costs.
| Operating Units | 12/31/2009 | 12/31/2010 | 12/31/2011 |
|---|---|---|---|
| Franchised | 1,136 | 1,206 | 1,232 |
| % Change | -- | 6.2% | 2.2% |
| Company-Owned | 35 | 33 | 51 |
| % Change | -- | -5.7% | 54.5% |
| Total | 1,171 | 1,239 | 1,283 |
| % Change | -- | 5.8% | 3.6% |
| Franchised as % of Total | 97.01% | 97.34% | 96.02% |
Investment Required
The initial fee for a Papa Murphy’s franchise is $25,000. Papa Murphy’s provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| Item | Estimated Low Range | Estimated High Range |
|---|---|---|
| Initial Franchise Fee | $15,000 | $25,000 |
| Lease and Utility Deposits and Payments | $2,500 | $6,000 |
| Leasehold Improvements | $50,000 | $115,200 |
| Signs | $5,000 | $10,000 |
| Stamped Architectural Drawings | $2,800 | $4,500 |
| Opening Package | $85,000 | $130,000 |
| Inventory | $5,000 | $7,000 |
| Initial Advertising Fees and Expenses | $30,000 | $30,000 |
| Franchise Premises Rent (3 months) | $3,975 | $14,985 |
| Materials and Supplies | $500 | $2,000 |
| Phase 4 Training | $400 | $400 |
| Expenses While Training | $3,880 | $11,860 |
| Employee Training | $500 | $1,500 |
| Insurance (3 months) | $375 | $1,175 |
| Bookkeeping/Payroll Service (3 months) | $1,500 | $1,600 |
| Additional Funds (3 months) | $10,000 | $20,000 |
| Total Estimated Initial Investment | $216,430 | $381,220 |
Ongoing Expenses
Franchisees are required to pay ongoing royalty fees equal to 5% of weekly net sales, a National Ad Fee of 2% of weekly net sales, and local marketing and promotion regional cooperative advertising fees equal to the greater of 5% of net sales or $2,000 during each four-week period.
What You Get: Training and Support
Franchisees must complete a four-phase, month-long training program: Phase 1 consists of a 3 day in-store orientation; Phase 2 goes over pizza preparation and administrative/management duties; Phase 3 covers marketing, human resources, administration, and operations; and Phase 4 is PMI Enterprise Solution Training. Papa Murphy’s will continue to provide advice and assistance regarding the operation of the franchise, as well as administer the advertising program and hold franchise conventions.
Territory
Papa Murphy’s does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2012 FDD. The 2012 write-ups will be incorporated into the 2013 Edition of the Bond’s Top 100 Franchises publication.